Electronic Arts Inc. announced today that Madden NFL 09 will be available in retail stores in North America on August 12, including a special collector’s edition in celebration of the 20th anniversary of one of the best-selling video game franchises of all time. The Madden NFL 09 20th Anniversary Collector’s Edition will be the ultimate interactive NFL experience - featuring full versions of both Madden NFL 09 and the all-new NFL Head Coach 09, exclusive classic Madden NFL gameplay, and an extensive library of exclusive bonus video content.

“The Madden NFL franchise has a rich history, and we’re proud to be celebrating it with this definitive video game package,” says Peter Moore, president of EA Sports.

 “Featuring two deep and innovative new standalone games, as well as a host of exclusive bonus content, the Madden NFL 09 20th Anniversary Collector’s Edition is the ultimate interactive offering for both long-time Madden NFL fans and anyone who enjoys football on Sundays. I can’t think of a better way to get your NFL fix than to enjoy everything that’s unique about both Madden NFL 09 and NFL Head Coach 09, and then connecting and sharing content from both.”

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Whether you prefer to make your moves on the field, from the sidelines or in the front office, the Madden NFL 09 20th Anniversary Collector’s Edition has something for every football fan. Madden NFL 09 will feature the most immersive gameplay, the richest online offerings and the most comprehensive feature depth in the history of the franchise, while NFL Head Coach 09 has been reinvented to provide a unique new NFL experience by allowing fans to be in total control of their favorite franchises. The two games offer unique experiences and then can even interact with one another with gamers being able to import their user-designed plays from NFL Head Coach 09 and put them into Madden NFL 09 to create customized playbooks for complete control on the field.

“Both Madden NFL 09 and NFL Head Coach 09 are deep and unique gaming experiences that will truly immerse sports fans of all ages, skill levels and playing styles,” says Chris Erb, EA SPORTS director of marketing. “With the Madden NFL 09 20th Anniversary Collector’s Edition, we’re bringing two great NFL games together to create the definitive football offering.”

NFL Head Coach 09 provides the complete NFL coaching experience, offering a variety of different ways to control an NFL franchise, on and off the field, in-season and off-season. With strategic game-planning features, NFL Head Coach 09 places gamers in the coach’s seat by allowing gamers to comprehensively scout the opponent, build custom playbooks, and develop a team that will adapt to the philosophy and system of an NFL franchise.