This week in Gamestop’s Madden Mondays blog, the EA Sports rewind feature is revealed.  The following excerpt is from their blog:

We all have moments we’d like to do over in life. If we had a nickel for every time someone around here said, "I wish I didn’t drink that whole bottle of pancake syrup," or I wish I had known that ’beachball’ was actually a Portuguese Man-of-War jellyfish," we’d be living on our own private island by now.

Even more so in the sports world, we often hear competitors (both real and virtual) saying, "I wish I could have that pitch back," or "I never should have thrown that ball." Well, we won’t hear it as often in Madden NFL 09, with the all-new EA SPORTS REWIND, which will allow gamers to literally put a play in reverse and replay a down. Think of it as a Madden mulligan. Not unlike a super power, REWIND can be used for both good or evil. (Think Mike Shanahan and his pre-snap field goal timeouts.) For players looking to improve their games, this is a fantastic way to immediately learn from your mistakes without having to wait until the situation presents itself again, like in most sports games. Just click the REWIND button when a play ends, and watch your players reverse track back to the line of scrimmage.

However, REWIND can also lead to a few broken friendships. For example, suppose your best buddy has been talking trash for weeks about how he owns you. So you say, "Ok, tough guy. I’ll take 3 REWINDS, and then let’s just see how dominant you are." Five minutes later you’re laughing maliciously as you REWIND his kick-off return for a TD. Needless to say, you probably won’t be going to Sizzler together the next day.

Here are some important details regarding EA SPORTS REWIND in Madden NFL 09: Before the game begins, each player may select 0, 1, 3, 5, or unlimited REWINDS to be used during the course of the game Rewinds may be be used on any play: Offense, Defense, & Special Teams. They’re not available during online games. Madden NFL 09 hits the streets August 12th, including the historic 20th Anniversary Collector’s Edition.